Law Firm Website Design: Your Complete Guide
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Your homepage should give an overview of your unique selling points and descriptions of your services, and it should contain links to other important pages on your website. Regardless of the legal focus area, there are certain pages that every lawyer website design should have. Your mobile users are super important–make sure you’re not ignoring their user experience. If every element on your website is the same size, color, and orientation, it can be overwhelming to users–where do they start?
Focus on Easy-To-Use Navigation
The website header features both an email address and phone number, making it easy for visitors to get in touch from the moment they land on the homepage. At the opposite end of the homepage, a contact form embedded in the footer helps to keep communication simple. The right lawyer website design company becomes your long-term partner in online success. They save you time, money, and headaches across the website creation process. Creating a professional law firm website on your own is extremely challenging. The technical SEO, design, content, and conversion optimization involved takes extensive knowledge and expertise.
DIY law firm website design or get a professional?
You wouldn’t expect a puma in an urban jungle posing next to a businesswoman, but it sure helps this company relay that strong message. Learn the basics of good law firm website design, from SEO strategy to key value propositions, as well as images you need to include. The Tech Law Firm keeps things simple with a one-page website, made with Weebly, that details all of the information a potential client needs. Carmen Roe is a defense attorney who utilizes vast amounts of content on her Godaddy-created website to provide potential clients with insight and background information. Its website has a strong B2B feel, and the simple color scheme and square designs keep it simple, to the point, and professional, mirroring the service the firm offers. As you can see, an effective law firm website involves many moving parts.
How to create a law firm website and best design tips
If you’re a small law firm making your way to the heights, it’s safe to assume that you will start with a simple WordPress layout and a basic color scheme. That isn’t necessarily a bad thing that will limit your possibilities. Websites can look even better when they are sleek and simple, as you can see from the examples below.
Use Professional Photography
Donald Trump's Lawyer Needs A Graphic Designer Who Isn't Copying And Pasting Quinn Emanuel's Logo - Above the Law
Donald Trump's Lawyer Needs A Graphic Designer Who Isn't Copying And Pasting Quinn Emanuel's Logo.
Posted: Tue, 14 Mar 2023 07:00:00 GMT [source]
The likelihood is that they’ve landed on your page for a specific purpose, so you should help them instantly understand what your practice areas are, within the general field of law. If it takes them too long to find this section, you could risk losing potential clients due to frustration or confusion. If you’re in the process of making a website for your law firm, feel free to browse through our favorite website examples for inspiration.
Answer the search intent
A Thomson Reuters survey found that 89% of respondents looking for a lawyer sought out information about reputation, and 68% read reviews. This highlights the need for law firm websites to include social proof and other content that builds trust and credibility. Consider including pages dedicated to testimonials, reviews or successful case results. It’s also a good idea to include other forms of social proof throughout your site, such as ratings and recommendations from external sites, media recognition and association memberships. The design of your website can significantly impact how potential clients perceive your law firm's credibility and professionalism.
You can also get a head start by tailoring one of these designer-made law firm website templates to your needs. Or get started by understanding more about creating a website with AI with the Wix AI website builder. It’s easy to get lost in the details when it comes to copywriting, but the most important thing to remember is your audience.
Pacific Cascade Legal
Screen readers—used by people with a variety of disabilities including low vision—rely on header information to navigate between sections of websites. As for the contact form, the information you collect will help you build a list of potential leads for follow-up. Some systems, such as Clio Grow, offer online intake forms that pull this information straight from your website into your in-app contacts and matters. This is why an effective, easy-to-read, and informative website is the best way to make yourself discoverable by clients looking online.
You’ll know if we’re a fit after just one call
While there are other ways to establish a firm online, none is better than a website—where you can optimize the content and design to reflect your firm's unique identity and expertise. This attorney web design is fairly simple, but there’s a lot to learn from it. A dark background can look very elegant, but be sure to pair it with a lot of white space to ensure it doesn’t look overwhelming.
This will leave mainly text behind, so you’ll easily see whether or not you’ve arranged the information on your site correctly. Whether you’re looking to build a website for your law firm—or whether you just want to optimize the website your law firm already has—this post will act as your guide. Read on to learn the fundamentals of designing an effective law firm website.
The ‘Meet the Team’ section features professional headshots in warm, neutral tones that are welcoming, and don’t appear too corporate or daunting for users. The brief bios give just enough information on each team member, without being overly complicated. This lawyer website uses a gradient on the images that mirrors the company logo and branding, helping to create a strong identity throughout the site. The homepage features two options, as a user hovers over the law section the background image changes and they are navigated to more information on this area. Each page is packed with digestible content, helping users to understand Carmen’s experience. The website understands that choosing the right defense attorney is a decision that requires research.
Before you decide to hire us, we will take the time to listen to what you would like to accomplish and guide you through the services available to develop a plan with you that makes sense. We do not require long-term commitments for our services, but we are committed to creating long-term relationships with our clients. We hold ourselves accountable to delivering results each month and, in collaboration with you, adapting your plan as needed to drive more quality leads.
SEO is a complex art, but at its core, it’s about the practice of driving more traffic to your law firm website by improving the site’s position in search engine results. Basically, law firm SEO means using strategies to ensure your site ranks well in search engines and is easy to find. Because screen sizes are much smaller for mobile devices, your content will need to follow a logical flow of topics and organization. You’ll also need to ensure your images scale to a much smaller presentation.
Sullivan & Cromwell greets its visitors with information about the firm’s latest ventures, already helping prospective clients visualize what it would be like to work with the firm. Linklaters is a law firm with 3000+ lawyers (including partners) that is always on the lookout for new industries to branch out to. You can see this in the firm’s choice to focus on the gaming industry on its homepage. Skadden, Arps, Slate, Meagher & Flom LLP is a global law firm with 20+ locations worldwide. Its website lists its core values as innovative, collaborative, and client-centric, which are reflected in its website design. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online.
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